Baijiu,
also known as shaojiu, is a clear, colorless liquor that typically contains
35–60% alcohol by volume. Different varieties have different flavor profiles
and use different types of q for fermentation. The most common forms of baijiu
contain grains, water, and Qu, which are microorganism cultures harvested from
grains. This technique was developed between 3,000 and 1,000 BC by Chinese
scientists. They dried the grains in a controlled environment, mixed the qu
with the grains, and began the fermentation process. This process converts the
grains' starch into sugars and alcohol. It is best enjoyed with a friend or
family member.
The
flavor of baijiu is layered and complex. It
has a distinctive, deep aroma and is distinguished from many other spirits by a
thick flow of esters. Western palates might expect vodka, but the taste is
actually more like kerosene solvent. Baijiu is best served neat during dinner.
It is also becoming increasingly popular outside of China. In addition to its
strong flavor, it can be enjoyed as a cocktail.
Market
definition of the global Baijiu
market along with the analysis of different influencing factors
like drivers, restraints, and opportunities.
Baijiu
is a traditional Chinese drink that is drunk with meals. It is very popular in
the business world, where it is used for ritual purposes. Its rich flow of
esters is what makes it so special. While western palates might expect vodka to
be more neutral and clean, Baijiu has the taste of kerosene and is distinctly
floral. At first, it tastes more like vodka than vodka, so it can be difficult
for some people to appreciate it at first. For instance, in January 2022, PHI
Group, a management services firm in the U.S., acquired 70% ownership of
Five-Grain Treasure Spirits, a traditional white spirits provider in China.
The
main ingredients in baijiu are sorghum and rice. Both of these ingredients are
highly fermented. This type of fermentation is only found in factories that
specialize in making baijiu. It is also the only way to obtain spellbinding
flavors. Good baijiu is not made with alcohol, so it is best to consume it in
small portions. But it should not be taken too often, as it is not just a drink
for the Chinese.