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| India Power Tool |
The power tool industry in India has seen tremendous growth in the past decade
as more and more Indians are adopting power tools for both domestic and
professional use. From drills and saws to sanders and grinders, power tools
have made several tasks much easier and more convenient for consumers and
businesses alike.
Growth of the Construction Industry
One of the major factors fueling demand for power tools in India is the booming
construction industry. With rapid urbanization and increasing infrastructure
projects, the size of the construction market has grown exponentially in recent
years. Various government initiatives like 'Housing for All by 2022' and
investments in roads, railways, airports etc. have created a huge demand for
construction equipment and tools.
Power tools offer significant advantages over manual tools for tasks like
drilling, cutting, sanding etc. enabling faster and more accurate work. As a
result, their adoption among construction contractors, real estate developers
and individual homeowners has increased substantially. Drills, circular saws,
grinders, angles grinders and belt sanders are some of the most popular power
tools used extensively on construction sites across the country.
Rise of DIY Culture
Another driving factor has been the emergence of do-it-yourself (DIY) culture
among urban Indians. With greater exposure through online videos and tutorials,
more homeowners are tackling small repairs and projects around the house
themselves instead of relying on professionals India
Power Tool enable novice users to complete tasks confidently and make
DIY jobs much less tedious.
Cordless drill kits and driver kits have become top sellers as they allow users
to hang wall shelves, pictures, curtains and much more with ease. Other common
DIY power tools include jigsaws, angle grinders, circular saws etc. Even for
small tasks like assembling furniture, fixing creaky hinges or outlet covers,
cordless drills have turned out to very handy replacements for manual
screwdrivers.
Rise of Organized Retail
The organized retail boom in India has played a catalytic role in popularizing
power tools across smaller cities and towns. Popular hardware stores, lighting
shops and multipurpose outlets are now prominently displaying a wide range of
Indian and global power tool brands. Several multi-brand exclusive power tool
showrooms have also come up in metro areas.
Customers can inspect, test and compare different models up close before
buying. Seasonal mega sales and promotions, easy EMI options, demo workshops have
further increased accessibility. The widespread availability through organized
retailers has allowed consumers beyond just big cities to realize the utility
of cordless tools in simplifying everyday maintenance tasks at home. Brand
showcasing at this scale would not have been possible through traditional
dealer networks alone.
Changing Perceptions
Another important factor contributing to the power tools growth story has been
the changing perception around their usage. While they were earlier seen as tools
strictly for commercial use, Indians are now more open to the idea of using
power tools even for small jobs. The initial inhibitions around safety,
affordability, repair-maintenance are slowly fading away.
Cordless models specifically have helped shift perceptions as their compact
size and weightless design don't evoke the same intimidation as bulky corded
tools. Strong marketing campaigns by top players highlighting the ease of use
for DIYers have boosted consumer confidence. Affordable entry-level models
catering to casual requirements have further helped popularize them as handy
appliances for households.
Rise of Regional Players
Indian manufacturers have played a considerable role in boosting access across
smaller cities. Homegrown brands like Stanley Black & Decker India, Bosch
India, Makita, Hitachi Power Tools and Milan have led the charge in developing
a wide catalog of products tailored for local needs. Their competitive pricing
and widespread distribution network to tier 2/3 areas have brought quality
power tools within easy reach.
Regional brands like BHEL, Airtex, HF India etc. as well as several smaller
unorganized players have further complemented this supply chain penetration.
Even e-commerce has enabled remote areas to avail power tools formerly
unavailable but now delivered right to the doorstep. The solid presence of
Indian manufacturers complementing global leaders is vital for meeting the
diverse demands of such a large population base.
Growth Prospects
With a thriving construction industry, rising disposable incomes, proliferation
of organized retail and shifting mindsets, the power tools market in India has
tremendous potential for further expansion in the coming years. Reports project
the Indian power tools market size to grow at 12-15% annually to reach upwards
of $2 billion by 2025 from just $500 million in 2015 on the back of surging
demand across end-use sectors.
As power tools become even more accessible via omni-channel retail and
affordable financing options, their adoption rate for both professional and
personal usage is likely to keep rising steadily. The consequent requirement
for regular servicing, accessories, parts etc will further fuel after-sales
revenues for major brands penetrating deeper geographic expanses in India's
growth trajectory. Continued government investments to modernize infrastructure
and push manufacturing will remain a tailwind. Overall, power tools are poised
to revolutionize construction methods, maintenance capabilities and hobby/DIY
interests across India in the next decade.
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