A multi-channel network (MCN) monitors and maintains a portfolio of video-sharing platforms -- such as YouTube -- and it supports content creators in areas like product development, programming, cross-promotion, partner management, and digital rights management. Revenue and audience development in exchange for a percentage of advertising revenue from these channels. Furthermore, MCNs help content creators enhance video content by providing various ways to maximize viewing on these channels. Furthermore, MCN helps the channel build an audience base, increase revenue, and improve performance.
The increase in the number of Internet users is an important growth driver for the market for multichannel networks. Video platforms and social media platforms such as YouTube, IBM Cloud Video, Amazon Prime, Wistia, Netflix, and others are becoming increasingly popular. As the number of viewers who watch online videos has increased significantly, so have the viewing habits of video consumers. For example, according to a report by the Internet Assigned Numbers Authority (IANA), the number of Internet users worldwide rose from 3.25 billion in 2015 to 3.38 billion in 2016, beauty, games, and others on various video-sharing platforms what in turn, the number of videos online has increased. YouTubers can create videos based on anything they want, such as B. News, Comedy, and Sports.