Multi-channel networks (MCN) are organizations that collaborate with a variety of video platforms. It maintains and serves a portfolio of video-sharing sites, including YouTube. In exchange for a share of ad income from various channels, it frequently assists content producers in areas such as product, programming, cross-promotion, partner management, digital rights management, sales, and audience growth. Furthermore, MCNs assist content creators by providing various methods for optimizing video material in order to improve audience interaction on these channels. Furthermore, MCN assists the channel in increasing its audience base and optimizing its income and performance.
The growing number of internet users is a significant driver of the multi-channel network market's expansion. This is due to the growing popularity of video and social media platforms like YouTube, IBM Cloud Video, Amazon Prime, Wistia, Netflix, and others. Furthermore, video consumers' viewing habits have shifted, with an increase in the number of viewers watching videos online. For example, the number of internet users globally grew to 3.38 billion in 2016 from 3.25 billion in 2015, according to a study by the Internet Assigned Numbers Authority (IANA). On various video-sharing platforms, users create their own videos to share their interests, such as cooking, dance, beauty, gaming, and so on, which has led to an increase in the volume of online videos. Any topic a creator wants to share with viewers can be included in a video, such as news, comedy, or sports.
The worldwide multi-channel network market is divided into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. In 2017, North America dominated the market for multi-channel network services. This is due to the region's large concentration of important MCN content makers and service providers such as Machinima, Inc., Full screen, Inc., Warner Music, Inc., Universal Music Group, Inc., and others. Furthermore, nations in North America, such as the United States and Canada, have considerable development potential as the number of online video viewers grows.