UV coating is a wonderful technique to make your print marketing materials stand out: it gives your business cards, postcards, flyers, and other materials a dazzling glossy finish. UV coating your print marketing materials adds a thick layer of protection for long-term durability, giving you the most bang for your buck in terms of marketing. What is UV coating, how does it work, and what are the pros and disadvantages of UV coating on your print job? The next sections explain what UV coating is and why you should use it on your printed marketing materials.
What is UV coating and how does it work?
UV coating is a clear substance that is applied to
damp paper and cured quickly with ultraviolet light (UV coating is short for
ultraviolet coating). Paper is coated with a variety of substances, including
polyethylene, calcium carbonate, and kaolinite, among others. These chemicals
are purified and combined with viscosifiers, which aid in their adhesion to
paper. After printing, the coating is applied with a UV coating machine. Increasing prices of raw materials of UV
coatings is projected to restrict the growth of the UV
coatings market.
UV coating gives your marketing materials a gorgeous
glossy finish that makes them stand out. For example, a UV coating on business
cards will make them more appealing than uncoated business cards. UV coating is
also silky smooth to the touch, providing a delightful tactile experience that
clients like.