Alcohol-free cosmetics means cosmetic products that do not contain harmful alcohols such as ethanol/ethyl alcohol and alcohol denat. In cosmetics, alcohol is used for its high volatility (it disappears immediately after application), it’s refreshing, drying, and antimicrobial properties. Alcohol makes the product feel more elegant and lighter, and can also improve the overall feel of the product by making it faster absorbing. It facilitates the penetration of active ingredients into the skin and promotes the deposition of ingredients on the skin or hair.
Alcohol is used as a solvent in many cosmetics, and as
a preservative against bacteria in many cosmetics. However, cosmetic products,
including those labeled as alcohol free, may contain other alcohols, such as
cetearyl, stearyl, cetyl, or lanolin alcohol. Alcohol-free cosmetics help
reduce carbon footprint and protect the environment. Alcohol-free cosmetic
products use natural or organic ingredients, which is another reason to choose
alcohol-free options. Moreover, with the growing consumer preference for
natural and organic products, the demand for alcohol-free
cosmetics market is also increasing at a rapid pace.
As a result, cosmetic product manufacturers are focusing
on developing novel products, such as alcohol-free, to meet growing demand,
especially in the Asia Pacific (APAC). Furthermore, with the growing trend of
vegan cosmetics, halal cosmetics, and/or botanical cosmetics among people,
demand for alcohol-free cosmetics is also increasing. For instance, in February
2020, Dubai-based Shade M Beauty announced the launch of a range of 15 matte
liquid lipstick (that are clean, halal-certified, PETA-approved vegan, and
cruelty-free) to cater to a diverse group of consumers within the niche but
growing halal market.
Some consumers select alcohol-free cosmetics because
they believe alcohol dries out both the skin and hair. The alcohol removes
water from the skin surface, causing dryness and tightening of the skin,
leading to blemishes, patchy dry spots, or acne breakouts. With time, alcohol
also darkens the skin and dehydrates it. However, according to the Food and
Drug Administration (FDA), alcohol-free refers to the lack of ethyl alcohol, not
alcohol in general.