Women's health goods supplement the body's nutrition and minerals in order to boost immunity and avoid frequent health problems. Women's health is a key problem these days, since the rising number of women in the job means less time spent on health maintenance. This causes their bodies to become weak and nutritionally insufficient, which can lead to health problems and diseases such as osteoporosis, vitamin insufficiency, and infertility. Good diet is important for women's health, as well as their mood and energy levels. It is also critical for women to maintain hormonal balance and exact physiological requirements throughout their lives. According to the World Health Organization (WHO), around 13.3 percent of women over the age of 18 were in fair or poor health in 2014. Various government efforts and activities by non-governmental organizations have increased public awareness regarding women's health, creating a very suitable climate for growth.
Increasing spending on establishing a solid healthcare infrastructure has, in turn, resulted in a significant increase in health awareness among the people, aided by hospital counseling and educational programs. Various government and private organizations have also taken up the cause of women's health via care programs, collegiate women advocacy programs, and food safety for expectant mothers. According to a survey by the International Osteoporosis Foundation (IOF), by 2050, 42 percent of women over the age of 50 would have osteoporosis fractures owing to a shortage of calcium and phosphate. The most common kind of osteoporosis is postmenopausal osteoporosis. The government's attempt to raise knowledge about contraception and fertility in growing economies such as India and China in order to limit population growth is projected to increase the women's healthcare industry in the near future.
The global market for women's health goods is divided into six regions: North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa. Because of the increasingly aging female population, which causes health difficulties such as postmenopausal osteoporosis and endometriosis, North America dominates the market for women's health goods. The presence of research institutions and labs contributes to North America's market leadership. Europe is the second biggest developing area in this market, trailed only by Asia Pacific, owing to rapid economic growth and an increase in awareness and healthcare facilities.