The worldwide drinkable peanut powder market was worth US$ 505.19 million in 2017 and is expected to grow at a revenue CAGR of 4.91 percent over the forecast period, reaching US$ 728.87 million by 2025.
Peanuts are a high-protein, healthy meal that may be consumed fresh or with minimal preparation. Peanuts may be roasted and crushed into a variety of culinary items. In the worldwide drinkable peanut powder market, the peanut shakes and smoothies segments are gaining considerable popularity.
The market is being driven by rising demand for healthy beverages such as drinkable peanut powder products. Furthermore, food producers are producing peanut powder, a protein-rich beverage with low-fat content and fewer calories that is good for customers.
In 2017, soluble peanut powder dominated the drinkable peanut powder market, and this trend is anticipated to continue during the forecast period. Because of their low-calorie content and excellent nutritional value, soluble peanuts are becoming more popular in protein drinks. Over the projected period, this is likely to help the category grow. Because of the strong demand for protein shakes and smoothies, North America is one of the main markets for peanut powder consumption.
The Asia Pacific region is also anticipated to have favorable growth in the peanut powder market, owing to growing demand for it in processed foods and shifting consumer preferences toward plant-based protein supplements, which are driving the drinkable peanut powder market. Protein, fiber, polyphenols, antioxidants, vitamins, and minerals are all nutritional advantages of peanut powder that may be employed as functional additives in processed meals. According to the India Brand Equity Foundation (IBEF), the food processing sector in India is one of the largest, ranking fifth in terms of consumption, output, and exports. In 2015, the food processing sector in India was valued at USD258 billion.