The market for automotive snow chains is dominated by Pewag, RUD Chain, Thule Group (Thule Snow Chains), and APV Safety Products

In the automotive snow chain market, there are four major players: Throughhle Group (Thrule Snow Chains), Pewag, Rud Chain, and APV Safety Products.

The automobile snow chain is made up of external attachments to the car tires that improve grip when driving over snow or ice. Steel, polyurethane, cloth, and rubber are among the materials available, each with its own set of characteristics such as low cost, driving smoothness, traction, simplicity of installation, longevity, maximum travel speeds, and robustness.

During the winter, the United States, Canada, Russia, and a few North European nations are subjected to severely low temperatures and heavy snowfall. This demands the usage of wheel enhancers in order to improve vehicle traction on certain roads. These wheel upgrades complement modern stability and traction control systems built into automobiles aimed at these markets. This offers an extremely favorable climate for the expansion of the automobile snow chain industry.


Michelin Lifestyle Limited announced Michelin Easy Grip in June 2017, a next-generation composite product with improved performance and faster installation and removal times. The product also has the advantage of being quieter when driving and causing no harm to the road surfaces. In order to improve visibility in snowy and gloomy weather circumstances, several suppliers have included reflected light vision in these items. Players in this industry are continuously working on R&D to offer advanced goods in order to stay competitive in this market.


An automated snow chain system enables the user to install snow chains by turning a switch from inside the vehicle, which activates the solenoid, influencing the placement of these to contact the tire. Because of the vehicle's constant movement, the substance covers the whole tire to create traction. Along with saving time, this equipment also saves money by requiring less maintenance and providing enhanced user safety in extreme weather conditions, which is expected to increase customer interest in these systems.

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